As one may already know, finding a symbol that truly represents a company, a product, or a place is a difficult task. The Senior Ripper logo was no exception. There were several iterations and quite a few friends weighed in on the final selection. Sadly, my pick for a logo was dismissed as being too old fashioned. The one chosen, with my endorsement, is sharp and resembles the view from our home in Park City, Utah. Call me nostalgic, but I feel the need to share the reason behind my preference for the other logo. Simply put, it harkens back to the writing on the fleet of bakery delivery trucks…
The Story Behind a Logo That Was Not to Be
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